Attribution and tracking
Deep linking
Deep linking in affiliate marketing directs a user to a specific page, product or destination rather than a general homepage. An affiliate deep link should preserve the tracking information required by the programme.
A relevant destination can reduce friction by taking users directly to the product or information discussed.
What to check
Whether deep links are supported, destinations are approved and tracking survives redirects.
Common misconception
A working homepage link does not prove every deep link is valid.