Ecosystem index

The marketing ecosystem, mapped.

Six top-level categories and 56 sub-types covering every participant — merchants, publishers, networks, technology, agencies and communities.

Advertisers and brands that launch affiliate and performance programs to drive sales, leads, and growth across channels.

Content creators, influencers, and traffic sources that promote offers and earn commissions for performance results.

Marketplaces and hubs that connect merchants, affiliates, and partners while handling tracking, attribution, and payments.

Software and platforms enabling tracking, analytics, fraud prevention, automation, and optimization for performance marketing.

Agencies and service providers that plan, execute, and optimize affiliate and performance marketing across brands, publishers, and channels.

Industry forums, conferences, and networks where pros connect, learn trends, and build partnerships.