Promotion rules and compliance
Brand bidding
Brand bidding generally means bidding on a brand name or trademark in paid-search advertising. Programmes may restrict bidding on brand terms, misspellings, combinations or related branded keywords.
Violating paid-search rules can lead to rejected commissions or removal from a programme.
What to check
Current rules for trademark terms, direct linking, display URLs and negative keywords.
Common misconception
Rules vary by advertiser. Do not assume brand bidding is permitted because an ad platform allows it.