Promotion rules and compliance
Ad hijacking
Ad hijacking in affiliate marketing can refer to deceptive or unauthorised advertising that uses a brand's identity, display URL or search terms in ways that mislead users or violate programme rules.
It can distort attribution and create brand risk.
What to check
Advertiser paid-search policies, trademark rules and procedures for reporting suspected abuse.
Common misconception
Not every ad using a brand term is automatically hijacking; assess the actual ad, permissions and rules.