Affiliate commission negotiation email template
A commission review is stronger when it connects your request to value delivered and a realistic plan. There is no universal commission rate; margins, conversion rates, refunds, customer value and programme rules all matter.
Subject: Request to review affiliate terms — [Publisher Name] Hi [Manager Name], Thanks for working with [Publication / Business]. I'd like to review our current terms for [Programme Name] and discuss whether there is room to align them with the value and growth opportunity we can deliver. During [measurement period], our performance was: - Clicks / qualified visits: [Accurate figure] - Conversions / approved sales: [Accurate figure] - Conversion rate: [Figure and calculation basis, if reliable] - Revenue or approved commission generated: [Accurate figure] - Planned promotion: [Specific upcoming content or placement] Based on this performance, I'd like to discuss [specific request: commission rate, tier, flat fee, exclusive code, longer attribution window or another term]. In return, we could [specific and realistic commitment]. Any commitment would be subject to agreeing the terms and timing. Would you be open to reviewing the figures and discussing options? Best, [Name] [Publication / Business] [Contact details]
Before negotiating
- Confirm the qualifying action, approval and reversal rules.
- Compare like-for-like terms.
- Do not present unverified competitor rates as facts.
- Make a specific request.
- Don't promise placement, exclusivity or volume you cannot deliver.