Affiliate programme application email template
A strong application makes it easy for a programme manager to understand who you reach, how you promote products and why the partnership is relevant. Be specific and honest; do not inflate traffic or promise promotion methods you do not use.
Subject: Affiliate programme application — [Publication or business name] Hi [Programme Manager / Team], I'm [Name], and I run [Website / Channel / Publication], which helps [describe your audience] with [topic or problem]. I'd like to apply to [Programme Name] because [specific reason the product fits your audience]. A little about our audience and promotion plan: - Website / channel: [URL] - Audience: [Who you reach and where they are based] - Content: [Relevant articles, videos, newsletters or other formats] - Current reach: [Accurate traffic, subscriber or engagement figures, including the measurement period] - Promotion plan: [How and where you expect to promote the product] - Disclosure and compliance: We disclose affiliate relationships and will follow the programme's promotional guidelines. Relevant examples: - [Relevant content URL 1] - [Relevant content URL 2] Could you let me know whether we are a fit for the programme and whether there are additional requirements for approval? Thanks for your time, [Name] [Role / Publication] [Contact email] [Website]
Before sending
- Replace every placeholder.
- Use real, recent figures.
- Link to relevant content.
- Explain the audience fit.
- Review restrictions on paid search, coupons, email, social media and brand bidding.
- Never claim product experience you do not have.