Going

Going is a travel membership and flight deal alert service that finds and sends notifications about flight price drops, mistake fares, and points deals. Members can track trip details for price changes, receive alerts, and book directly with airlines. The service is available via web and a mobile app and offers free membership alongside Premium and Elite paid tiers.

Going serves millions of travelers and also works with creators and publishers through an affiliate program. The company operates a referral program (rewarding members with a $20 Visa gift card when a friend becomes a Premium or Elite member) and a separate travel affiliate program that pays commissions for membership referrals. Affiliates sign up, receive tracking links and creative assets, and are paid through Impact Radius.

Going was founded after a single notable flight deal discovery in 2013 and describes itself as a team of more than 50 people serving over 2 million members. The site includes team member locations and promotes resources such as travel guides, a blog, and a newsroom.