Mobsuccess

Mobsuccess is a technology-driven mobile advertising and user acquisition platform. It is part of the Mobsuccess Group and specializes in helping app developers and brands scale their user base through performance-based marketing.
Core Solutions
Farly positions itself as a "360-degree" partner for mobile growth, focusing on four primary pillars:

ASO (App Store Optimization): Tools and expert services to improve app visibility and organic downloads on the iOS App Store and Google Play.

360 Multi-Lever Acquisition: Managed campaigns across major social and search platforms, including Meta, TikTok, Snapchat, and Google.

Display & Programmatic: Access to premium in-app inventory via their proprietary DSP (Demand Side Platform).

Offerwalls: A "rewarded traffic" solution where users are incentivized to engage with an app or complete specific actions (CPE/CPA models) in exchange for in-game rewards.

Key Technologies
Sensego AI: An proprietary algorithm (developed in collaboration with Meta teams) that automates creative testing and audience targeting to optimize ROAS (Return on Ad Spend).

Farly SDK: A lightweight integration for publishers to monetize their apps by displaying Farly’s offerwalls and high-paying campaigns.

Fraud Control: Integrated internal and external tools designed to monitor traffic quality and prevent mobile ad fraud.

Business Model
Farly operates primarily on performance-based models, meaning advertisers typically pay for specific results rather than just impressions:

CPI (Cost Per Install)

CPE (Cost Per Engagement/Event)

CPA (Cost Per Action)