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选购指南 · 欧洲

面向欧洲零售商的最佳联盟网络

欧洲联盟营销由不同国家市场构成。在荷兰实力强的网络,可能在意大利没有团队。本指南展示各网络自行声明的本地覆盖。

AffiliateLandscape Editorial Team价格及费用核实于 2026年10月30日

内容摘要

  • 覆盖是首要筛选条件。TradeTracker 在其网站列出本次审查中最广的欧洲本地市场,其后为 Adtraction 和 Tradedoubler;本次核实的 Awin 办公室位于英国。
  • 费用透明度有所不同:Awin 公布英国广告主价格档位;Webgains 描述单一月度最低费用模型;Adtraction 表示无启动、许可或准入费;多数其他网络按需报价。
  • 发布商覆盖数字不可直接比较:网络引用“伙伴”“发布商”或“发布商与品牌合计”。每个数字均保留网络自己的单位。
  • Partnerize 是 SaaS 伙伴平台而非网络:提供直接运营伙伴关系的软件,而非托管发布商市场。
  • 使用下方按市场划分的部分,筛选在客户所在地设有团队的网络,再向各网络询问您所在行业的实时发布商数据。

一览对比

引自 2026年10月30日 的官方页面。“未确认”表示官方未说明,而非答案为否。小屏幕可横向滚动。

网络类型欧洲业务存在(公开声明)零售行业发布商准入
Awinaffiliate networkUnited Kingdom (office)Fashion, Travel, Finance, RetailNetwork size: 1M+ trusted partners (Qualification: Partners, not a separately enumerated active-publisher count.); Application requirements:…
Rakuten Advertisingaffiliate networkGermany (office); United Kingdom (office); France (office)Luxury, Retail, Finance, and TravelNetwork size: 150k+ top-tier partners (Qualification: Partners; not an explicitly active-publisher total.); Application requirements: Website, blog…
CJ (Commission Junction)affiliate networkUnited Kingdom (office); Germany (office); France (office); Spain (office); Sweden (office); Poland (office); Czech Republic (office)retail, travel, finance, and network & home servicesNetwork size: over 167K publishers and brands (Qualification: Combined ecosystem figure; not a publisher-only count.); Application requirements:…
Tradedoubleraffiliate networkSweden (office); United Kingdom (office); France (office); Germany (office); Poland (office); Spain (office); Italy (office); Netherlands (office);…未确认Network size: unverified; Application requirements: unverified
Webgainsaffiliate networkUnited Kingdom (local team); Netherlands (local team); Spain (local team); Italy (local team); France (local team); Germany (local team)retail, finance and travelNetwork size: 250,000+ Publishers; Application requirements: Publisher and influencer partners are described as vetted and approved; detailed…
TradeTrackeraffiliate networkDenmark (office-directory local presence; not necessarily physical office in country); Switzerland (office-directory local presence; not necessarily…未确认Network size: more than 250,000 publishers; Application requirements: unverified
Daisyconaffiliate networkNetherlands (office); Germany (office); Belgium (office); Denmark (office); Sweden (office); Finland (office); Romania (office); Greece (office)未确认Network size: Discover and connect with over 40,000 partners in our network. (Qualification: Partner count, not explicitly active publishers.);…
Adtractionaffiliate networkSweden (office); Norway (office); Denmark (office); Finland (office); Spain (office); Germany (office); Poland (office); United Kingdom (office);…finance and e-commerceNetwork size: unverified; Application requirements: Register a channel and obtain channel approval, then advertiser-program approval. Excludes…
PartnerizeSaaS partnership platformIreland (office); United Kingdom (office)未确认Network size: unverified; Application requirements: unverified

比较方法

  • 各欧洲国家的办公室或明确声明的本地市场服务。
  • 声明的零售和电商行业优势。
  • 发布商准入(使用网络自己的计量单位)及申请要求。
  • 广告主费用模型、公开的设置费或最低费用,以及追踪能力。

每项事实均链接至官方来源。“编辑评估”为明确标注的编辑判断。收录并非付费,顺序不代表排名。

详细资料

Awin

来自供应商官方页面的事实

类型
affiliate network
总部
官方页面未确认
欧洲办公室/本地市场
United Kingdom (office)[来源]
公开声明的零售行业
Fashion, Travel, Finance, Retail[来源]
广告主适配与费用
Size or fit: Access: small businesses, beginners and start-ups; Accelerate: scaling programmes; Advanced: enterprise.; Fees model: UK pricing; advertiser sets partner commission separately. Tracking fee is a percentage of transaction value, not a percentage of publisher commission.; Setup fee: unverified; Monthly fee: Access: £99 + VAT per month; Accelerate: From £199 + VAT per month; Advanced: Custom pricing.; Override or tracking fee: Access: 3.5% per transaction (tracking fee); Accelerate: 2.5% per transaction (tracking fee). Alternative rates for businesses without transaction values.[来源]
发布商准入
Network size: 1M+ trusted partners (Qualification: Partners, not a separately enumerated active-publisher count.); Application requirements: unverified[来源]
国际能力
Contact selector names multiple European and non-European markets; this selector alone is not treated as proof of an office.[来源]
追踪与报告
Campaign performance tracking; enhanced reporting, journey paths, APIs and customised reporting vary by plan.[来源]
网络要求
Access: 3-month minimum contract with 14-day cancellation notice. Minimum deposit/budget: unverified.[来源]

编辑评估

地域优势: 英国办公室和 GBP 价格透明度已核实;其他国家选择器标签不算已核实的当地存在。

查阅页面: awin.com/gb/contact · awin.com/gb/pricing/advertisers · awin.com/gb/publishers · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

Rakuten Advertising

来自供应商官方页面的事实

类型
affiliate network
总部
官方页面未确认
欧洲办公室/本地市场
Germany (office); United Kingdom (office); France (office)[来源]
公开声明的零售行业
Luxury, Retail, Finance, and Travel[来源]
广告主适配与费用
Size or fit: unverified; Fees model: unverified; Setup fee: unverified; Monthly fee: unverified; Override or tracking fee: unverified
发布商准入
Network size: 150k+ top-tier partners (Qualification: Partners; not an explicitly active-publisher total.); Application requirements: Website, blog or internet presence; online-presence details, tax information, valid mailing address and policy agreement; advertiser approval criteria vary. (Verification method: Official help-page text read in web search; direct fetch returned HTTP 403.)[来源 1][来源 2]
国际能力
190+ countries reached[来源]
追踪与报告
Linkless Code and Bounceless Tracking; Multi-touch and Audience-based Commissioning; Insights and Analytics Portal.[来源]
网络要求
官方页面未确认

编辑评估

地域优势: 已核实英国、德国和法国的实体办公室;更广泛国家覆盖不等于当地办公室。

查阅页面: pubhelp.rakutenadvertising.com/hc/en-us/articles/36006031429 · rakutenadvertising.com/affiliate · rakutenadvertising.com/locations · rakutenadvertising.com/publishers · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

CJ (Commission Junction)

来自供应商官方页面的事实

类型
affiliate network
总部
United States — Santa Barbara US Headquarters; London also labelled EU Headquarters.[来源]
欧洲办公室/本地市场
United Kingdom (office); Germany (office); France (office); Spain (office); Sweden (office); Poland (office); Czech Republic (office)[来源]
公开声明的零售行业
retail, travel, finance, and network & home services[来源]
广告主适配与费用
Size or fit: unverified; Fees model: unverified; Setup fee: unverified; Monthly fee: unverified; Override or tracking fee: unverified
发布商准入
Network size: over 167K publishers and brands (Qualification: Combined ecosystem figure; not a publisher-only count.); Application requirements: unverified[来源]
国际能力
reach cross-border and local consumers in over 240 countries and territories[来源]
追踪与报告
Comprehensive reporting and analytics; commissioning by product category, audience location and coupon/promo code.[来源]
网络要求
官方页面未确认

编辑评估

地域优势: 英国区域总部及西欧、瑞典、波兰/捷克办公室;克拉科夫和布拉格条目使用 VIVnetworks 联系方式。

查阅页面: cj.com/about-us · cj.com/advertiser · cj.com/contact-us · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

Tradedoubler

来自供应商官方页面的事实

类型
affiliate network
总部
官方页面未确认
欧洲办公室/本地市场
Sweden (office); United Kingdom (office); France (office); Germany (office); Poland (office); Spain (office); Italy (office); Netherlands (office); Denmark (office); Norway (office); Finland (office)[来源]
公开声明的零售行业
官方页面未确认
广告主适配与费用
Size or fit: Brands and publishers, big and small, mainstream and niche, different industries; Fees model: unverified; Setup fee: unverified; Monthly fee: unverified; Override or tracking fee: unverified[来源]
发布商准入
Network size: unverified; Application requirements: unverified
国际能力
a network spanning over 90 markets worldwide[来源]
追踪与报告
First-party, cookieless, cross-device, server-to-server, product-level, voucher-code and offline tracking; automated transaction validation.[来源]
网络要求
官方页面未确认

编辑评估

地域优势: 已核实多处北欧及西欧办公室,华沙明确服务于 CEE Region。

查阅页面: dev.tradedoubler.com/tracking/advertiser · tradedoubler.com · tradedoubler.com/contact · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

Webgains

来自供应商官方页面的事实

类型
affiliate network
总部
官方页面未确认
欧洲办公室/本地市场
United Kingdom (local team); Netherlands (local team); Spain (local team); Italy (local team); France (local team); Germany (local team)[来源]
公开声明的零售行业
retail, finance and travel[来源]
广告主适配与费用
Size or fit: Whether you’re a smaller business scaling up or a larger enterprise we can help you grow online.; Fees model: Single monthly minimum fee varying by service level; override is paid when the override amount is higher than the monthly minimum. Exact amounts: on request.; Setup fee: unverified; Monthly fee: on request; Override or tracking fee: on request[来源]
发布商准入
Network size: 250,000+ Publishers; Application requirements: Publisher and influencer partners are described as vetted and approved; detailed acceptance thresholds: unverified.[来源]
国际能力
150+ Countries[来源]
追踪与报告
官方页面未确认
网络要求
官方页面未确认

编辑评估

地域优势: 已核实六个西欧国家的团队,包括英国三座城市。

查阅页面: webgains.com/public/en/about · webgains.com/public/en/advertisers · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

TradeTracker

来自供应商官方页面的事实

类型
affiliate network
总部
Netherlands — Netherlands HQ, Almere.[来源]
欧洲办公室/本地市场
Denmark (office-directory local presence; not necessarily physical office in country); Switzerland (office-directory local presence; not necessarily physical office in country); Austria (office-directory local presence; not necessarily physical office in country); Estonia (office-directory local presence; not necessarily physical office in country); Czech Republic (office-directory local presence; not necessarily physical office in country); Hungary (office-directory local presence; not necessarily physical office in country); United Kingdom (office-directory local presence; not necessarily physical office in country); Sweden (office-directory local presence; not necessarily physical office in country); Spain (office-directory local presence; not necessarily physical office in country); Italy (office-directory local presence; not necessarily physical office in country); Netherlands (office-directory local presence; not necessarily physical office in country); Norway (office-directory local presence; not necessarily physical office in country); Belgium (office-directory local presence; not necessarily physical office in country); Finland (office-directory local presence; not necessarily physical office in country); Poland (office-directory local presence; not necessarily physical office in country); France (office-directory local presence; not necessarily physical office in country); Germany (office-directory local presence; not necessarily physical office in country); Portugal (office-directory local presence; not necessarily physical office in country)[来源]
公开声明的零售行业
官方页面未确认
广告主适配与费用
Size or fit: From established internationals to local starters; Fees model: unverified; Setup fee: unverified; Monthly fee: unverified; Override or tracking fee: unverified[来源]
发布商准入
Network size: more than 250,000 publishers; Application requirements: unverified[来源]
国际能力
offices in 25 countries (Caveat: Offices page says 27 European offices; advertiser page says 19 international offices. Inconsistent published figures retained rather than reconciled.)[来源]
追踪与报告
Cross-device touchpoints, mobile SDK and in-app event tracking, bespoke reports; multi-touch attribution presented on homepage.[来源]
网络要求
官方页面未确认

编辑评估

地域优势: 已核实广泛的欧洲目录覆盖,包括 CEE;奥地利/瑞士使用德国电话,爱沙尼亚由芬兰服务,葡萄牙由西班牙服务。这些是当地存在条目,并非境内办公室的证明。

查阅页面: tradetracker.com/us · tradetracker.com/us/advertisers · tradetracker.com/us/offices · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

Daisycon

来自供应商官方页面的事实

类型
affiliate network
总部
Netherlands — Almere is explicitly labelled main office.[来源]
欧洲办公室/本地市场
Netherlands (office); Germany (office); Belgium (office); Denmark (office); Sweden (office); Finland (office); Romania (office); Greece (office)[来源]
公开声明的零售行业
官方页面未确认
广告主适配与费用
Size or fit: unverified; Fees model: CPS, CPL or CPI commission; pay for validated transactions, cancelled transactions excluded; Light, Advanced and Premium packages. Additional managed-service fees are stated, but amounts unverified.; Setup fee: unverified; Monthly fee: unverified; Override or tracking fee: unverified[来源]
发布商准入
Network size: Discover and connect with over 40,000 partners in our network. (Qualification: Partner count, not explicitly active publishers.); Application requirements: Free publisher account; content creators, bloggers, social influencers, comparison websites and email marketers are addressed. Detailed approval requirements: unverified.[来源 1][来源 2]
国际能力
Promote your brand across Europe.[来源]
追踪与报告
Tracks clicks, leads and sales; dashboard real-time performance and transactions; Magento, Shopify and WooCommerce integrations.[来源]
网络要求
官方页面未确认

编辑评估

地域优势: 已核实比荷卢、德国、北欧、罗马尼亚和希腊的实体办公室。

查阅页面: daisycon.com/en · daisycon.com/en/advertisers · daisycon.com/en/contact · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

Adtraction

来自供应商官方页面的事实

类型
affiliate network
总部
Sweden — headquarters in Stockholm.[来源]
欧洲办公室/本地市场
Sweden (office); Norway (office); Denmark (office); Finland (office); Spain (office); Germany (office); Poland (office); United Kingdom (office); Netherlands (office); Switzerland (office); France (office); Italy (office)[来源]
公开声明的零售行业
finance and e-commerce[来源]
广告主适配与费用
Size or fit: unverified; Fees model: “At Adtraction, there are no startup fees, no licensing fees and no access fees. You only pay for actual results”. Same site also lists paid optional add-ons; do not interpret as all services being free.; Setup fee: unverified; Monthly fee: Homepage displays optional add-ons: Adtraction Plus 149 GBP/mo; Dynamic commissioning 249 GBP/mo; Influencer services 499 GBP/mo. These are not established as base-plan prices.; Override or tracking fee: unverified[来源 1][来源 2]
发布商准入
Network size: unverified; Application requirements: Register a channel and obtain channel approval, then advertiser-program approval. Excludes political/religious/erotic content, insufficient content, unfinished sites, amateurish design and insufficient descriptions.[来源]
国际能力
Local presence, European reach[来源]
追踪与报告
Single integration, one point of contact and GDPR-compliant tracking across borders.[来源]
网络要求
官方页面未确认

编辑评估

地域优势: 瑞典总部,已核实北欧及其他欧洲当地办公室,包括波兰。

查阅页面: adtraction.com · adtraction.com/about · adtraction.com/brands · help.adtraction.com/en/articles/1563019-get-started-with-par · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

Partnerize

来自供应商官方页面的事实

类型
SaaS partnership platform
总部
官方页面未确认
欧洲办公室/本地市场
Ireland (office); United Kingdom (office)[来源]
公开声明的零售行业
官方页面未确认
广告主适配与费用
Size or fit: End-to-end partnership platform automating discovery, recruitment, optimisation, payment, brand safety and fraud prevention; minimum advertiser size: unverified.; Fees model: unverified; Setup fee: unverified; Monthly fee: unverified; Override or tracking fee: unverified[来源]
发布商准入
Network size: unverified; Application requirements: unverified
国际能力
We work across more than 214 countries and territories[来源]
追踪与报告
First-party, server-to-server, batch and mobile-app tracking; API, SDK and third-party mobile integrations; real-time analytics.[来源]
网络要求
官方页面未确认
Type note
Partnership automation software with discovery/recruitment and global payment capabilities; not presented here as a like-for-like conventional affiliate network.

编辑评估

地域优势: 已核实都柏林、伦敦和纽卡斯尔的欧洲办公室;全球覆盖不能证明其他欧洲当地办公室。

查阅页面: partnerize.com · partnerize.com/contact · partnerize.com/platform · partnerize.com/platform/track · 证据置信度: Level: medium; Scope: Official-page evidence only; unverified means not established in the reviewed pages, not absent.

各欧洲市场的当地存在

  • 英国 — Awin – 办公室, Rakuten Advertising – 办公室, CJ (Commission Junction) – 办公室, Tradedoubler – 办公室, Webgains – 当地团队, TradeTracker – 办公室目录中的当地存在;不一定是境内实体办公室, Adtraction – 办公室, Partnerize – 办公室
  • 德国 — Rakuten Advertising – 办公室, CJ (Commission Junction) – 办公室, Tradedoubler – 办公室, Webgains – 当地团队, TradeTracker – 办公室目录中的当地存在;不一定是境内实体办公室, Daisycon – 办公室, Adtraction – 办公室
  • 法国 — Rakuten Advertising – 办公室, CJ (Commission Junction) – 办公室, Tradedoubler – 办公室, Webgains – 当地团队, TradeTracker – 办公室目录中的当地存在;不一定是境内实体办公室, Adtraction – 办公室
  • 荷兰 — Tradedoubler – 办公室, Webgains – 当地团队, TradeTracker – 办公室目录中的当地存在;不一定是境内实体办公室, Daisycon – 办公室, Adtraction – 办公室
  • 北欧 — CJ (Commission Junction) (瑞典) – 办公室, Tradedoubler (瑞典, 丹麦, 挪威, 芬兰) – 办公室, TradeTracker (丹麦, 瑞典, 挪威, 芬兰) – 办公室目录中的当地存在;不一定是境内实体办公室, Daisycon (丹麦, 瑞典, 芬兰) – 办公室, Adtraction (瑞典, 挪威, 丹麦, 芬兰) – 办公室
  • 西班牙 — CJ (Commission Junction) – 办公室, Tradedoubler – 办公室, Webgains – 当地团队, TradeTracker – 办公室目录中的当地存在;不一定是境内实体办公室, Adtraction – 办公室
  • 意大利 — Tradedoubler – 办公室, Webgains – 当地团队, TradeTracker – 办公室目录中的当地存在;不一定是境内实体办公室, Adtraction – 办公室
  • 波兰/CEE — CJ (Commission Junction) (波兰, 捷克) – 办公室, Tradedoubler (波兰) – 办公室, TradeTracker (爱沙尼亚, 捷克, 匈牙利, 波兰) – 办公室目录中的当地存在;不一定是境内实体办公室, Daisycon (罗马尼亚) – 办公室, Adtraction (波兰) – 办公室

来源: adtraction.com/about · daisycon.com/en/contact · partnerize.com/contact · rakutenadvertising.com/locations · tradetracker.com/us/offices · awin.com/gb/contact · cj.com/contact-us · tradedoubler.com/contact · webgains.com/public/en/about

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方法与局限

由 AffiliateLandscape Editorial Team 研究撰写。官方页面查阅于 2026年10月30日,本页全部价格及费用均以此日为核实日期。 仅使用网络官方网站和官方帮助页面。先搜索,后直接读取。不代表排名。办公室及明确列出的本地服务与全球覆盖区分;仅有国家菜单的不计。未经核实不表示不可用。仅明确要求联系询价时标为按需报价。办公室地址本身不证明总部。北欧指已核实的各个北欧国家,不假定整个地区覆盖;波兰/中东欧仅列确认的国家。九家已核实提供商;其他候选省略,不用无依据事实凑数。合并 TradeTracker 重复项。部分字段仍未核实。保留引用单位:伙伴、发布商与品牌合计、发布商不可互换。

  • 网站下拉菜单中的国家不视为本地覆盖;只计办公室或明确列出的本地市场。
  • 费用模型依据公开页面概括;多数网络分别协商商业条款。
  • 曾考虑 Admitad、Affilae、Kwanko、Belboon 等,但官方页面无法支持比较字段时予以省略。

AffiliateLandscape 是独立名录。发现过时价格或供应商更新? 告诉我们 我们会重新核查官方来源。

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