Rakuten

Rakuten Advertising operates a global, full-funnel partner marketing network that connects advertisers, brands, agencies, and publishers. The company offers affiliate network services, influencer marketing, media solutions, and data-driven tools such as Audience Engine, Placement Recommender, and an Insights & Analytics Portal. Its technology emphasizes AI-driven partner discovery, forecasting, benchmarking, and multi-touch attribution to support campaign planning and optimization.

The platform serves both advertisers and publishers, enabling brands to build and manage affiliate programs, discover and onboard partners, and forecast program results. Publishers can join the network via a publisher dashboard to connect with brands, access reporting and analytics, and monetize traffic across verticals including financial services, retail, and travel. Rakuten Advertising also provides strategic account support and regional expertise across multiple markets.