Everflow vs Voluum vs Post Affiliate Pro
この3製品はよく同じ候補リストに挙がりますが、同じ用途の代替品ではありません。Everflowはパートナープログラムを運営し、Voluumは有料メディアのキャンペーンを計測し、Post Affiliate Proは販売事業者向けのアフィリエイトソフトです。
要約
- Everflowはブランド、代理店、広告ネットワーク向けのパートナーマーケティング基盤と説明しています。登録、オファー、計測、支払い、分析を統合し、数値の料金は公開せず営業経由で個別見積もりを提供します。
- Voluumは「メディアバイヤー向け広告トラッカー」と位置づけ、広告流入と成果を測定し、費用を同期し、配信規則を自動化します。月間計測イベント数で料金が決まり、超過料金も公開されています。
- Post Affiliate Proは販売事業者向けプログラム管理ソフトで、月間計測リクエスト数に基づく料金と超過料金を公開しています。Networkプランはネットワーク運営者向けに複数の販売事業者アカウントを追加します。
- 目的に合わせて選びます。多数のパートナーと支払いの管理はEverflow、メディアバイヤーとしての有料流入最適化はVoluum、公開料金で自社店舗のプログラムを運営するならPost Affiliate Proです。
比較早見表
2026年10月30日の公式ページから引用。「未確認」は記載がなかったという意味で、否定ではありません。小画面では横にスクロールできます。
| プラットフォーム | 位置づけ | 計測方法 | 公開されている入門プラン | 対象顧客 |
|---|---|---|---|---|
| Everflow | Vendor quotes: partner marketing platform; Your platform for performance & partnerships; Target customers: Brands / advertisers; Agencies; Ad… | Redirect links; Direct / redirectless JavaScript tracking with first-party cookies; Server-to-server postbacks using unique click IDs; Client-side… | Personalized pricing: Request Personalized Pricing — Contact sales. Current official… | Brands operating performance partnerships across multiple partner types; Agencies and ad networks managing partners and advertiser offers; Teams… |
| Voluum | Vendor quotes: Ad Tracker for Media Buyers; information tracking and analysis platform; Target customers: Media buyers; Affiliate marketers;… | Redirect tracking; Direct / redirectless campaign tracking scripts using cookies and local storage; Server-to-server conversion postback; Conversion… | Profit: $149/mo (monthly) | Affiliates buying traffic to offers; Media-buying teams optimizing campaigns, costs and traffic allocation; Agencies requiring workspaces, live… |
| Post Affiliate Pro | Vendor quotes: affiliate software; Best for creating a simple affiliate program for your business.; For individuals that want to build an affiliate… | First-party and third-party browser cookies; HTML5 local storage; IP-address fallback; User Agent plus IP-address fallback; SEO-friendly direct-link… | Starter: $89 per month billed monthly | Merchants launching their own affiliate program; E-commerce and subscription businesses integrating affiliate sales with payment processors;… |
比較方法
詳細プロフィール
Everflow
提供元の公式ページに基づく情報
- 位置づけ(提供元の表現)
- Vendor quotes: partner marketing platform; Your platform for performance & partnerships; Target customers: Brands / advertisers; Agencies; Ad networks; Assessment: Confirmed, with broader scope: affiliate, creator, influencer and referral programs; also paid and organic channel measurement.
- 主な機能
- Partner onboarding and dashboards; Offer and campaign management; Conversion and ongoing-revenue tracking; Partner marketplace; Partner payouts and invoicing; Granular performance analytics
- 計測方法
- Redirect links; Direct / redirectless JavaScript tracking with first-party cookies; Server-to-server postbacks using unique click IDs; Client-side conversion pixels; QR-code tracking for offline and CTV campaigns
- レポートとアトリビューション
- Features: Real-time reporting; Placement, city and device breakdowns; Attribution of engagement, conversion, renewals, subscriptions and upsells; Attribution models: unverified; Fraud detection: Built-in integrations with 24Metrics, IPQualityScore and Anura; inclusion and third-party charges unverified; Cookieless: S2S conversion reporting does not involve the browser; direct linking uses first-party cookies and is not inherently cookieless.; Coupon tracking: unverified
- 連携
- Shopify; WooCommerce; Stripe; Salesforce; HubSpot; Google Ads; Facebook Ads; TikTok Ads; Everflow Pay; Tipalti; MassPay; 24Metrics; IPQualityScore; Anura
- プランと公開料金
- Personalized pricing: Request Personalized Pricing — Contact sales. Current official pricing page does not publish numeric subscription rates, event/click allowances or overage rates. Marketing phrase “Unlimited Event Tracking” is not treated as a verified unlimited billing allowance.
- 対象顧客
- Brands operating performance partnerships across multiple partner types; Agencies and ad networks managing partners and advertiser offers; Teams needing partner reporting, payouts and customer-lifecycle revenue measurement
編集部の評価
利点: パートナー運営・帰属・支払いを統合。直接の自社計測とS2S成果計測に対応。継続収益や顧客獲得後の収益も計測
制限: 数値の料金・利用枠・超過費用は営業への確認が必要。直接リンク計測には広告主サイトのJavaScriptが必要。転送リンクには遅延があり、第三者Cookieのブロックリスクが文書化されている。クライアント側成果ピクセルは広告ブロックやCookie削除で失敗する場合がある
Voluum
提供元の公式ページに基づく情報
- 位置づけ(提供元の表現)
- Vendor quotes: Ad Tracker for Media Buyers; information tracking and analysis platform; Target customers: Media buyers; Affiliate marketers; Advertising teams and agencies; Assessment: Primarily a campaign/ad tracker, not a like-for-like merchant affiliate-program platform. Qualification: official docs explicitly support building an affiliate-network-style workflow using traffic sources, custom variables, workspaces and shared reports.
- 主な機能
- Track visits, landing-page clicks, conversions and impressions; Campaign performance and cost/payout analysis; Rule-based traffic distribution; Traffic Distribution AI; Ad-source API integrations and automated rules; Workspaces and shared reporting
- 計測方法
- Redirect tracking; Direct / redirectless campaign tracking scripts using cookies and local storage; Server-to-server conversion postback; Conversion tracking pixel; Cookieless conversion tracking via postbacks and API integrations; first-party-cookie options also marketed under cookieless tracking
- レポートとアトリビューション
- Features: Live data and real-time shared reports; Visitor breakdowns including country, city, device and browser; Big Data Reports and scheduled reporting on specified tiers; Attribution models: unverified; Fraud detection: Anti-Fraud Kit detects suspicious traffic; specific inclusion/add-on eligibility should be confirmed because pricing lists features without consistently extractable enabled/disabled states.; Coupon tracking: unverified
- 連携
- Facebook Ads / Meta; Google Ads; TikTok; Google Looker; Microsoft Power BI; Tableau; Affilka
- プランと公開料金
- Profit: $149/mo (monthly); $119/mo (yearly) — Events per month: 1,000,000; Active campaigns: 20; Data retention: 6 months — Yearly rate requires annual billing; not a monthly-payment price. Overage: $0.06 / 1000. Overage charged monthly even on annual plans. Business cards also offer “Contact us”.; Scale: $349/mo (monthly); $299/mo (yearly) — Events per month: 5,000,000; Active campaigns: 60; Data retention: 12 months — Yearly rate requires annual billing; not a monthly-payment price. Overage: $0.05 / 1000. Overage charged monthly even on annual plans. Business cards also offer “Contact us”.; Start-up: $599/mo (monthly); $539/mo (yearly) — Events per month: 10,000,000; Active campaigns: 100; Data retention: 12 months — Yearly rate requires annual billing; not a monthly-payment price. Overage: $0.05 / 1000. Overage charged monthly even on annual plans. Business cards also offer “Contact us”.; Agency: $999/mo (monthly); $799/mo (yearly) — Events per month: 25,000,000; Active campaigns: 200; Data retention: 18 months — Yearly rate requires annual billing; not a monthly-payment price. Overage: $0.035 / 1000. Overage charged monthly even on annual plans. Business cards also offer “Contact us”.; Enterprise: $1999/mo (monthly); $1599/mo (yearly) — Events per month: 60,000,000; Active campaigns: 400; Data retention: unverified — Yearly rate requires annual billing; not a monthly-payment price. Overage: $0.03 / 1000. Overage charged monthly even on annual plans. Business cards also offer “Contact us”.; Corporate: $4999/mo (monthly); $3999/mo (yearly) — Events per month: 200,000,000; Active campaigns: 2000; Data retention: unverified — Yearly rate requires annual billing; not a monthly-payment price. Overage: $0.025 / 1000. Overage charged monthly even on annual plans. Business cards also offer “Contact us”.; Executive: $9999/mo (monthly); $7999/mo (yearly) — Events per month: 500,000,000; Active campaigns: 5000; Data retention: unverified — Yearly rate requires annual billing; not a monthly-payment price. Overage: $0.020 / 1000. Overage charged monthly even on annual plans. Business cards also offer “Contact us”.[出典]
- 対象顧客
- Affiliates buying traffic to offers; Media-buying teams optimizing campaigns, costs and traffic allocation; Agencies requiring workspaces, live reports and larger event quotas
編集部の評価
利点: 自動規則とAIによる流入配分でキャンペーンを最適化。広告プラットフォームにAPIで直接接続。個人のメディアバイヤーから大規模代理店まで対応
制限: 年間契約でもイベント枠超過は課金される。キャンペーン数、保存期間、ドメイン、利用者数はプランで制限される。直接計測は初期ページ選択でページの切替や条件経路・重み・Traffic Distribution AIを使えない。オファーのみの導線ではオファーを切替できず、該当ページに計測スクリプトが必要
Post Affiliate Pro
提供元の公式ページに基づく情報
- 位置づけ(提供元の表現)
- Vendor quotes: affiliate software; Best for creating a simple affiliate program for your business.; For individuals that want to build an affiliate network.; Target customers: Merchants and online businesses running affiliate programs; Operators building multi-merchant affiliate networks on Network tier; Assessment: Merchant affiliate-program software is accurate, but incomplete without the separately priced Network tier supporting multiple merchant accounts.
- 主な機能
- Affiliate and campaign management; Affiliate links, banners and promotional assets; Sales, clicks, commissions and payout-record tracking; Multi-tier rewards and commission structures; Merchant integrations and REST API; Multi-merchant affiliate networks on Network tier
- 計測方法
- First-party and third-party browser cookies; HTML5 local storage; IP-address fallback; User Agent plus IP-address fallback; SEO-friendly direct-link tracking; Multiple affiliate link styles; Coupon-use tracking; JavaScript sale tracking; Server-side webhook/IPN integrations for payment gateways; generic S2S postback feature unverified
- レポートとアトリビューション
- Features: Advanced reporting; Conversion rates, traffic sources and campaign performance; SubID / ad-channel tracking; Commission statuses and historical payout records; Attribution models: Per-affiliate cookie-overwrite prevention supports first-click attribution for selected affiliates while retaining last-click for others (official 5.15.0.2 changelog).; Fraud detection: Fraud protection includes duplicate order-ID commission prevention and restrictions on registrations from the same IP.; Real time reporting: unverified
- 連携
- Shopify; WordPress; Stripe (webhooks, subscriptions and refunds); PayPal (IPN, recurring payments and refunds); Braintree; Authorize.Net; Square; Chargebee; Recurly; FastSpring
- プランと公開料金
- Starter: $89 per month billed monthly; $79 per month billed annually — Tracking requests per month: 10,000; Affiliates: Unlimited — Additional requests: $5/ per 10k requests. Annual rate requires annual billing. Limited offer, valid through May–July 2026: availability on 2026-10-30 unverified.; Pro: $139 per month billed monthly; $129 per month billed annually — Tracking requests per month: 1M; Affiliates: Unlimited — Additional requests: $1/ per 10k requests. Annual rate requires annual billing.; Ultimate: $269 per month billed monthly; $249 per month billed annually — Tracking requests per month: 6M; Affiliates: Unlimited — Additional requests: $0.4/ per 10k requests. Annual rate requires annual billing.; Network: $649 per month billed monthly; $599 per month billed annually — Tracking requests per month: 20M; Affiliates: Unlimited — Additional requests: $0.2/ per 10k requests. Annual rate requires annual billing.[出典]
- 対象顧客
- Merchants launching their own affiliate program; E-commerce and subscription businesses integrating affiliate sales with payment processors; Multi-merchant affiliate-network operators purchasing Network tier
編集部の評価
利点: 掲載プランはいずれもアフィリエイター数無制限。販売事業者向け決済・店舗・定期購入連携。月額・年額・リクエスト超過料金を公開。Networkは単一販売事業者を超えた利用に対応
制限: 計測リクエスト上限と追加料金はプランで異なる。Starterは統計を2年間保存し、設定支援は2時間まで。Starter特典は2026年5–7月有効と記載され、掲載が残っていても調査日の提供状況は未確認。複数販売事業者アカウントはNetworkの機能
用途の違い
- Everflowはブランド、代理店、広告ネットワークの成果型提携を管理し、パートナーダッシュボード、支払い、顧客ライフサイクルの収益帰属に対応します。
- Voluumは主に広告購入に使い、広告流入と成果の測定、広告費の同期、流入の配分やキャンペーン規則の最適化を行います。
- Post Affiliate Proは主に店舗・決済取引、アフィリエイター、報酬を結びつけた販売事業者のプログラム運営に使います。Networkは複数の販売事業者アカウントを追加します。
- 用途は排他的ではありません。Everflowも有料広告を測定し、Voluumはネットワーク形式の構成やリアルタイムのパートナーレポートを文書化しています。Voluumがパートナーに対応できないとは言わないでください。
- 予算比較の単位は異なります。Everflowは見積もり、Voluumはイベント数とキャンペーン上限、Post Affiliate Proは計測リクエスト数でアフィリエイター数は無制限です。イベントとリクエストの上限を同じ単位として比較しないでください。
- リダイレクトなしはCookieなしを意味しません。Everflowの直接リンクはJavaScriptと自社Cookie、Voluumの直接計測はCookie/ローカル保存を使い、初期経路のローテーションができません。S2S成果報告は別の計測方式です。
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